Velocity MR, a leading Market Research and analysis company recently conducted a pan-India study to understand the adaptability of electric cars in India and the sample size for the study covered car owners across the Metros ---Delhi, Kolkata, Mumbai, Hyderabad, Bengaluru and Chennai.
The study recorded a whopping 90 per cent of the Indian car owners claiming that they would opt for an electric car, provided the right infrastructure was made available, along with optimum support system for maintenance of their non-fossil fuel driven four wheelers.
Over 50 per cent of respondents suggested that the government should take initiatives to increase awareness about the electric vehicles and provide financial assistance in the form of subsidy and reduced road tax. The study observed that while there was some awareness on the electric cars, there are also several misconceptions related to the category.
One of the most common misconceptions is the perceived low mileage per charge. Seventy percent of the respondents believed that an electric car could provide a maximum mileage of 70 km per charge, while the basic models of electric cars available in the market today, provide a mileage of over 100 km per charge.
Velocity MR Managing Director and CEO Jasal Shah noted, ''Like AI and crypto currency, electric vehicles have also taken the world by storm in recent years. Though the current adaptability of this segment is a bare minimum, the future of electric cars is bright.
''With talks of international brands like Telsa and Toyota planning their launch in the Indian market, this segment in the country is expected to reach new heights,'' he claimed.
However, he felt that this would be possible only provided the government takes necessary steps to provide the required infrastructure and support to auto companies. Electric Vehicles with higher efficiency and configuration were also likely to fare well in the Indian market.
Incidentally, the study revealed that the consumer base could not differentiate between hybrid and electric vehicles, he added.
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