Travis Scott must really love Reese's Puffs, because he's now on the box. The cereal brand announced its partnership with Travis on Tuesday saying, "Due to his love of Reese's Puffs, Travis Scott is teaming up with the iconic cereal brand to launch a series of special edition boxes of Reese's Puffs! Each box was uniquely designed by Travis to bring to life his unique creative style and visuals representing Cactus Jack and Astroworld, along with Reese's Puffs' iconic look."
Cactus Jack is the name of the rapper's record label, hence the cactus pictured alongside a cartoonish, shirtless version of Travis on the box. A limited number of the first special-edition design, which is encased in an acrylic box, will be released on June 25 on Travis Scott's website, and it'll cost you $50. My main concern, though, is whether or not Travis eats his cereal with milk à la Kylie Jenner.